Blog
Discover insightful articles on Ad Tech/Ad Operations and Digital Marketing at the Accel Digital blog.
In today's digital age, advertising has become an essential component of any business's growth strategy. With the rise of programmatic advertising, the process of buying and selling ad inventory has become more efficient, but it has also introduced new challenges such as brand safety.
When implementing AI into ad operations, it can capture data in real-time and identify patterns that could otherwise be overlooked. This provides you with powerful insights that can enable you to quickly adjust campaigns in order to improve their effectiveness.
Digital ad operations support can provide businesses with an effective way to optimize the performance of digital advertising campaigns. An ad operations team can provide insights into analytics, technology, and optimization strategies to drive performance.
We at Accel Digital provide Ad Operations support to clients and have been focused on making a positive change to the Outsource Ad Operations function to yield desired results, to make this win-win for both sides. Ad Operations is critical function for publishers, agencies and ad tech platform companies & most often than not called as revenue delivery teams.
During this challenging time, one word that keeps coming back, again and again, describing business and leaders character across the globe is RESILIENCE. In true sense – resilience relates to the ability of a material to absorb energy and release that energy as it returns to its original shape. The “recovery” some people have to ‘spring’ back into shape following a period of stress. RESILIENCE in people as “an ability to recover from or adjust easily to misfortune or change”. Having the power to cope/perform under extreme pressure, work well through times of challenge or change and bounce back following disappointing setbacks.